The Surfrider Foundation is a non-profit organisation dedicated to the ocean and the people who enjoy it. Montebelo developed the clothing line for Germany, Austria and Switzerland. The goal was to create strong and timeless basics as well as the corporate identity for the “brand” Surfrider Foundation Clothing. All Surfrider products are made of sustainable fabrics such as organic cotton or tencel. The collection was introduced to the market in 2013 and is now sold in selected stores and online shops.
CORPORATE DESIGN, TEXTILE DESIGN, COLLECTION DEVELOPMENT, MARKETING, DISTRIBUTION, TEXTILE PRODUCTION
The Colourwave shirt was designed together with the Californian band Allah Las.
The shirt comes in a box including the LP Allah Las, postcards and stickers.
The Uluwatu Shirt is the result of the collaboration with the band The Blank Tapes and the drawing by their frontman Matt Adams.
The shirt comes in a box including the LP Vacation by The Blank Tapes, postcards and stickers.
Surfrider ~ Bleed
Bleed is one of the few streetwear brands that produce all their products with sustainable materials.
The collaboration shirt was designed by Montebelo and produced by Bleed in 100% Tencel, a fibre made out of eucalyptus.
product photography by Andreas Fuchs Photography