Osterfestival Tirol is an annual festival for early and modern music, dance, performance and film. The three-week program happens in different locations in and around Innsbruck and Hall in Tirol, Austria. Both internationally renowned musicians and young emerging artists are performing.

The motto of the 29th Osterfestival Tirol was new.departures – a reflection on living in a time of change and migration, calling for respect and a spirit of understanding for others.

The festival’s main theme and identity was developed by visual artist and illustrator Patrick Bonato. Our challenge: Translating the visual language to the design and art direction of the program book and cinema spot.

For the program book Montebelo created a series of photographs based on Patricks poetic cyanotype prints. These images were used in between chapters to create an additional visual layer and composition that develops and changes throughout the book. We developed a grid layout and typographic system for the different types of content and information, and a bitmap image treatment to connect the diverging editorial photos from past and present. Inspired by the unique color depth and feel of the cyanotype prints we used strong blue spot color that was printed on a beautiful matte recycled paper with a rough surface.

For the cinema and TV spots we used the same materials and technique from the original artworks to translate the unique visual language of the identity into moving images. For the music we had the possibility to use a part from in vain, a 70-minute composition for 24 instruments by Georg Friedrich Haas.

Client: Osterfestival Tirol

Category: Art Direction, Editorial, Photography

Team Montebelo:
Martin Wunderer (Creative Direction & Photography), João Ferreira (Grafikdesign), Mario Faundez (Art Direction & Photography) and Michael Koller (Video Editing and Production)

Team Osterfestival:
Team Osterfestival: Hannah Crepaz (Künstlerische Leitung, Geschäftsführung), Birgit Treffner (Marketing, Presse, Sponsoring)
Festival visual & identity: Patrick Bonato
Music: Georg Friedrich Haas
Printing: Alpina Druck GmbH