Tearfil Textile Yarns is a visionary spinning mill from Portugal – working with progressive brands, mills and fibre producers looking for the right blend of dedication, transparency and know-how.
They offer a rich portfolio of different yarn compositions and types, organised in ten yarn collections. The collections include ring spun, open end, siro spun, vortex / air jet, injected, multi colored, melange, flamé and jaspé yarns.
While working on the rebranding of Tearfil one of our main tasks was to create a digital yarn catalogue and archive.
We came up with a system on how we can digitise the vast amounts of yarn swatches and example fabrics in their archive. Together with Tearfil we defined categories, filters and naming conventions for the existing yarn collections, and also added new collections.
And we had the opportunity to come up with a concept for the key visuals for each collection. The images we created represent the collection stories and different yarn characteristics in an abstract and metaphorical way.
They offer a rich portfolio of different yarn compositions and types, organised in ten yarn collections. The collections include ring spun, open end, siro spun, vortex / air jet, injected, multi colored, melange, flamé and jaspé yarns.
While working on the rebranding of Tearfil one of our main tasks was to create a digital yarn catalogue and archive.
We came up with a system on how we can digitise the vast amounts of yarn swatches and example fabrics in their archive. Together with Tearfil we defined categories, filters and naming conventions for the existing yarn collections, and also added new collections.
And we had the opportunity to come up with a concept for the key visuals for each collection. The images we created represent the collection stories and different yarn characteristics in an abstract and metaphorical way.
Client: Tearfil Textile Yarns
Category: Art Direction, Photography
Team Montebelo: Martin Wunderer (Creative Direction & Photography), Francisco Pires (Graphic Design)
Team Tearfil: Marla Gonçalves (Sales and Marketing Director), Tânia Lopes (Sales and Marketing, Social Media)
Category: Art Direction, Photography
Team Montebelo: Martin Wunderer (Creative Direction & Photography), Francisco Pires (Graphic Design)
Team Tearfil: Marla Gonçalves (Sales and Marketing Director), Tânia Lopes (Sales and Marketing, Social Media)